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Search Engine Strategies Video Tips From GoogleWatch

by Robyn Tippins on April 10, 2007

I just read a very well-written video search tips list from Steve at GoogleWatch. Some of my favorites from his list for SEO and video:

2 Viral videos can help transfer traffic to your Web site indirectly.
The teaser strategy: Upload vids to YouTube, AOL Video etc and make sure to provide links to your sites in the video description.

3 All-in-one flash video players cause problems for search engines.
Even in a Web 2.0 world, combining HTML and Flash works best. Video pages on YouTube and PBS Frontline rank well because of all the contextual information in the page.

6 Put video pages off the root of your site
And don’t forget to repeat the word video or videos in your H1 tags and in the URLs.

7 List your videos in your site map
Don’t forget to put keywords in the titles.

8 Optimize anchor text in your links
Use primary and secondary keywords.

9 Tag files and individual scenes in videos if you can
Video players like let you add text and tags to segments of a video, and that text can be indexed.

11 Clean up your metadata
Some video creation tools publish too much bad metadata with your videos. Tools like Autodesk Cleaner, Sorensen Squeeze, an CastFire can help. (FYI, I’m not personally recommending these; I’ve never used them.)

Video is one of the things that most SEOs fear and this list is a nice checklist to remember. I will add that video for video’s sake is ridiculous. Most of the viral offerings are absolute junk. If you don’t have video that is either hilarious or shocking, or for some other reason noteworthy, don’t just upload crap hoping web viewers will somehow find something of value there.

However, if you’ve got a great video, optimize it (don’t forget a video RSS feed) and let it go. Just brand it well and ride it for all it’s worth!