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Wideoo Preview

by Martina Wormuth on September 20, 2012

I’m a huge fan of new technologies and learning about them. It’s not very often that I’m the first in line to get a new technology or to learn about it, though. On Tuesday morning, I got the rare opportunity to meet up with one of the entrepreneurs who has started an online animated video-making platform that’s called Wideoo.

Wideoo is an online platform that is meant to be a simple way for young professionals and those with business ideas to be able to use inexpensive video software to create animated professional-quality videos and presentations. Agu De Marco, the creator that I spoke to about Wideoo, feels that there has needed to be something like this on the web for a really long time.  The only other options that you have are offline or they’re online and cost a lot of money. De Marco’s intent is that the Wideoo tool is meant to be simpler, faster and more-cost effective than other available animated video-creating platforms.

I got a bit of early-beta access today, and I took about 20 minutes to play with all of the features that they currently have available for the Wideoo. I had done a little bit of work with Adobe Flash Professional in graduate school, so I had a basic idea of how to animate.  And let me tell you, it really is easy. The template is simple to navigate, they have a variety of different icons and animations to choose from, and it’s really easy to go back and edit stuff in and out. I stumbled through learning Flash Professional, I had a cute little Wideoo made in about 5 minutes here. I’m going to sign up for regular beta access as well so I can keep up with changes and such.

There will be a basic account that doesn’t have an initial cost, which is meant for everyday people who want to express their ideas through a visual medium but don’t want to spend the money in order to get fancy software in order to do so. There will also be a premium business model to pay for costs involved with making the software and such.  The premium model includes extra things like taking out the Wideoo watermark that is on the videos made by basic accounts.

The primary targets for Wideoo are young professionals and entrepreneurs. Young professionals can use the Wideoo like a Power Point, but they don’t have to be there in order to speak. Entrepreneurs will be able to communicate with potential customers in a simple, interactive, and engaging way.

Another future target for this technology is the education sector. Wideoo wants to help teachers in two ways: by teaching concepts through Wideoos and, instead of asking a student to write a paper, students can make a Wideoo instead. Because of the way our culture is, we are apt to learn when all of our senses are being engaged in something, and videos are how we do that. Wideoo wants to play on that, and help everyone to be able to work with it as well.

Wideoo’s beta build will likely be out sometime this week. There are already 3,000 people with access to the beta. If you would like to have beta access in order to explore the possibilities of this technology and if you want to share your opinion on the creation of the product, go to Wideoo’s website and give them your email address. You can check out some of the features and such in this blog post on their website.

What do you think about the potential of what I think is a pretty neat technology? Share some thoughts in the comments, have a great day, and we’ll see you back here tomorrow.

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{ 1 comment… read it below or add one }

wideoo September 20, 2012 at 10:02 am

Thank you, Marti! We had a great time talking to you — thanks for taking the time!


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