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The Holidays and the Internet

by Martina Wormuth on October 23, 2012

The internet wasn’t a part of my life as a kid. It didn’t really exist, other then dialup, which was just laugh worthy because you couldn’t do a whole heck of a lot with it. I did play some games and stuff, but most of the time was spent waiting and browsing the web. I went to college at 18 and discovered high-speed internet. Best thing ever to a kid who grew up on dialup. It rocked my world… and now I can’t be without the web. Funny how the world works, huh?

Now the internet is a part of our everyday lives, and a lot of stuff on the internet is starting to remind me that it’s almost time for Christmas. That the holidays are coming up and that I have to do my shopping and whatever else I do for that period of time.

And now the holidays are upon us, and what are you starting to see all over the place? All the advertising ever. I don’t have cable or anything like that, but even with the majority of my entertainment being online, I’m getting inundated with images and advertisements, maybe even moreso than I would get if I primarily watched TV!

And where is most of that advertising targeted? Well of course, our kids!

Why is this? Well, think about it. Kids are incredibly impressionable. Teenagers are starting to formulate their own opinions about everything, including what is trendy and what is not. A ton of these companies are tapping into this, talking to teens and trying to see the world as they see it. Which, as usual, means that everyone needs new stuff, right?

Kids also have a lot of disposable income. They don’t have to pay bills. This generation gets money from mom and dad more than any other generation before them. They have a lot of money to spend and next to nothing responsible to spend it on. So, why not target them and snag their parents in in the process? Sounds like the perfect advertising strategy to me.

Do adults get sucked into it too? Absolutely. I’ve already started to do my own Christmas shopping and keep bugging people to see what they want. I already knew what I was getting from my family (a new laptop, finally), but I’m starting to research what kind I want. It’s funny to think that the internet has changed so much in our world, but one thing remains the same: the holidays have a huge focus on getting and giving stuff. And advertising lets us know that as soon as it’s okay to.

Now that Halloween is almost here, are you seeing how excited your family and friends are getting for this time of year? It’s like Halloween is the starting gun for the Christmas crazies. Have you started (or finished) your Christmas shopping already? How do you prepare for this crazy time of year? Share some thoughts in the comments, have a great day, and we’ll see you back here Thursday.

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