Know what you want…
Seems simple right? In my experience, dealing with hundreds of clients over the last 12 years, very few can actually quantify what they want.
Some tell me they want marketing help (far too vague), but when I ask about success metrics, they almost invariably cite traffic as their primary success measure. [...]
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At BlogWorld Expo, I was interviewed by Network Solutions to answer a few questions that their customers might have. There are a serious of almost a dozen videos up now, with some major big names in social media, but with my ego being monstrous, I’ve only linked to the ones I’m in
The [...]
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Posted in Advertising, affiliate, blogging on Sep 24th, 2008
UPDATE: Wow! Take a look at the views now. 1.1M Nintendo seems to have fixed the sharing feature. As the below commenter, ellenb, mentioned, facebook, myspace, email, etc is now working. Even embed is now not falling below the other boxes, which allows me to embed below [...]
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Posted in Advertising, Business, PR on Aug 28th, 2008
UPDATE: Wow! Look at their GetSatisfaction page.
If you like customer service horror stories, then you’ll love this one.
The Story
In February of this year, our heroine, yours truly, called CapitalOne to pay off one of her 3 credit cards with this company and to change her address and phone as she had [...]
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Posted in Advertising, affiliate on Aug 28th, 2008
Maybe it’s just because I’m a geek, but I really ‘get’ this campaign. I got the initial call from Optimus Prime on Sunday, and since then I’ve sent a half dozen of these messages. This is fabulous!
Have Optimus Prime Call Your Friend (thanks Justin)
Oh, and if you are wondering, of the 7-8 people [...]
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Posted in Advertising, affiliate, web 2.0 on Aug 20th, 2008
I’m a pretty heavy Twitter user, with the wealth of my communication going there lately, rather than to this blog. This is not due to any aversion to blogging, but more because of the time constraint I’m under right now. Apparently Gmail knows this, as any good email program/big brother should, and it [...]
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Posted in Advertising, blogging, yahoo! on Jul 29th, 2008
I hate Vista. Seriously. After hours of trying to get the damn thing to install on more than 3 PCs, running the beta for 6 months and then running the OS from Jan 07 to May 07, I hate this OS. Leopard had me at hello, but Vista pissed me off within [...]
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Posted in Advertising, affiliate, blogging on Apr 18th, 2008
I won’t spend a great deal of time on this, but I want to give you a good example of useful marketing. Let’s say you wrote a book on organizing your home, as this woman has done.
Your goal is to get your book in front of the people who are going to buy it. [...]
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Posted in Advertising, personal on Apr 11th, 2008
As someone who was intrigued by the I hate Sarah Marshall campaign, if mildly disgusted with the blog, I did a double-take when I saw this google ad for Cathy’s Book:
If you are not familiar with Cathy’s book, it’s an alternate reality game book that was released with much success in 2006. While mostly [...]
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Yan was nice enough to let me play around with Buxr a week or so ago and while I’ve only skimmed the surface, it warrants your attention. I’m not supposed to leak screen shots or anything, but if you do a little research you can see that some people have been a little more [...]
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