Much has been made of Obama’s slick use of social media, and while McCain’s team is doing a pretty good job w/videos, Obama is clearly doing a better job giving his supporters sharable media.
One easy way to get the word out is with buddy icons. I remember back when I was active in politics, our policy was to push out bumper stickers at every opportunity (dating myself here). Free advertising! Buddy icons are the new bumper stickers when it comes to politics.
Obama’s buddy icons, for use on Instant Message services and Twitter, are easy to find and he has a large variety encompassing children, women, veterans, etc. (19 in all). McCain’s do not exist.
In my own self-interest, as a McCain supporter, I’ll offer up a buddy icon for McCain. Kudos to Obama’s marketing machine for realizing that the easier you make it to share, the more likely people are to share.
It’s always nice to be around a throng of smart people, but when those people are developers and those developers are crazy creative and ready to hack, it makes your day even better. Hackday 08 has finally arrived!
Since Web 2.0 Expo, a few trickles of information has been coming out about what we’re planning, from Yahoo! joining the OpenSocial foundation as a founder to our provisioning OpenIDs, there *is* an effort there to open up. Yesterday Yahoo! unveiled a glimpse at what you can expect from us in the coming months. Many of us have been head-down on parts of this initiative for quite a while and have been dying to spill the beans (and you know how difficult it is for a blogger to keep secrets!), but I’m glad a nice chunk of it is finally out in the open (no pun intended).
A few of the cool APIs that enable this more open Yahoo! have already been released (SearchMonkey, BOSS ($3K Mashable Contest), Address Book, FireEagle, GeoPlanet, Music, etc.) but there’s a sneaky peek going on today that gives Hackday developers access to some of the rest of what’s cooking. It includes many of the Y!OS components.
- Social Directory API (access user profile data and relationships)
- Contacts (as you might get, this one gives you info about user’s contacts)
- Status (again, obviously, allows you to get info about user’s status)
- Updates (lifestream API)
- App Platform (or YAP, as we call it, let’s you build apps on Yahoo! using the social graph here)
I worked on the YAP team from Nov-May and I can’t tell you how exciting it is to finally share at least a glimpse of this one. Being a part of something that allows developers to reach Yahoo!’s massive audience, and enrich our user experience in the meantime, has been awesome. Today devs are being given the opportunity to build apps and see them running on Mail and My Yahoo. Just a preview, but hey, that means our Hackday peeps are *exclusive*. 😉
The rest of today will be filled with deep dives on particular APIs and some unconf-type sessions from 3-5, then there’s a band tonight (not allowed to blog who it is just yet). We’ll hack all night and begin presentations tomorrow afternoon. I’ve gotta run because I need to scout out where I’m camping tonight. More later!
Tilly and I set up a wiki over the weekend (thanks to a HUGE load of help from Wetpaint) and the barebones of our Community Managers group is up and running now.
Community Managers Wiki
I love working with CMs because they are motivated! I sent out the invites around 11am and by 2pm, all but 3 of the folks we invited had accepted (and all of them had actually posted a pic!). CMs just ‘get’ how to interact!
If you are a community manager or your job revolves around community management (ie social media strategist, evangelist, etc.) or if you know someone who is (lucky you!), then please let them know about our little group.
I’m a pretty heavy Twitter user, with the wealth of my communication going there lately, rather than to this blog. This is not due to any aversion to blogging, but more because of the time constraint I’m under right now. Apparently Gmail knows this, as any good email program/big brother should, and it recommends appropriate ads for me on a regular basis.
Today’s recommended ad had me doing a double take:
Clicking this takes you to this Twitter user’s page:
Looks like he’s running some sort of contest to increase his Twitter followers. God, I hate that… Anyway, if you take a look at the link on his account, you’ll see his actual ad’s landing page (not linked because I don’t want to contribute to this guy’s Google juice): http://www.hexatrackdotcom/
So, the story is that this guy has found the Revolution in Search Engine Marketing and wants to let people in on the amazing news. Of course, membership is limited (damn the rules!) and you need to get in on this by some vague date in the near future because after that the price is going to go up. Whether or not they throw in a few ShamWow!s remains to be seen…
Apparently, they recognized that their audience was people who are looking to Uncover the “honeypots” of affiliate marketing. What’s not apparent is why they thought that Twitter sign-up ads would appeal to this crowd. I’m thinking they were too lazy/too uncreative to come up with good ad copy and they thought this was a very easy way to lend legitimacy to their product/personal brand (ie Twitter put up an ad and used this cool guy as their example Twitter page).
Do they really think that affiliate marketers are that stupid (ie marketers who can’t tell the difference between an ad for Twitter and an ad for a particular user’s page)? I’ve yet to meet an affiliate marketer that wasn’t savvy enough to see right through this. What I have met, in affiliate marketing and internet marketing in general, is lots of people who are interested in raking in easy cash and will shell out $50-$500 for that get-rich-quick, answer to world hunger, guaranteed to lose money, affiliate marketer tool. It appears to me that affiliate marketers aren’t really their target. The people they hope to fool with this ad will be ignorant enough to think that their product has value as well.
Doesn’t Google have some ‘branding’ guidelines that would take care of this? Where would a user go to report this?