Practical Blogging

Cruel Marketing – Banner Ads on Flies

Robyn Tippins — Thu, 29 Oct 2009 21:23:54 +0000

Ignite NYC Open Hack

Robyn Tippins — Mon, 19 Oct 2009 18:50:02 +0000

All Me Posts Are Pirate Speak Now Mateys

Robyn Tippins — Fri, 18 Sep 2009 06:27:44 +0000

Support your favorite pirate today! Yeah, it’s on the 19th this year, but I like to party like a pirate a little early. Never heard of Talk Like a Pirate Day? Only cool people do it, so if you aren’t doing it… Well, you already know you’re ‘that’ guy. Sad…

Anyhoo! Javascript insert created by Tom Hughes-Croucher of the amazing team at Yahoo! Developer Network. Get your own Talk Like A Pirate Javascript code here!

Robyn Tippins at ConvergeSC

Robyn Tippins — Mon, 14 Sep 2009 19:19:10 +0000

Marketing Socially: Robyn Tippins from Converge SC on Vimeo.

FYI, the very first of my talk is cut off, but what you miss is my telling you that I started a diaper company in 1998, at age 22, and in month one, using forums to market it, we grossed ~$30k. The video picks up there.

SEO For Noobs

Robyn Tippins — Thu, 16 Apr 2009 02:58:52 +0000

When I talk SEO, most people new to internet marketing want to know what keywords are and how to use them. Many still think that appropriate keyword usage is just keyword stuffing at it’s best. ::sigh::

There is never a reason to ‘fool’ the search engines with keyword stuffing, unless you are a Tool. And, yes, I mean tool as in a clever way to say jerk, not tool as in a useful thing that get’s stuff done. But, I digress…

Search engines like keywords. They literally eat them up. By understanding keywords and SEO, you are helping both Google, and Yahoo!, to provide relevant results (disclaimer, I work for Yahoo!). Keywords tell search engines what your site is about. Using keywords in ‘key’ places is what makes your site appear high up in search engine results pages (SERPs). If I want to rank well for the term SEO, I’m going to use ‘SEO’ all over my site. But, it’s not just the main word that’s important. The words that often appear with ‘SEO’ are key as well. Words like relevance, SERPs, H1 tags, keywords, etc. tell the search engines that they can trust my usage of SEO, because there are other words that usually appear with this word in natural language groupings.

In my daily wanderings, I found this SEO tutorial for the person who is new to SEO. I hope it helps.