To Sue or Not To Sue – PR Blogging

I’m not sure this is going how the Maine Office of Tourism planned. While I am hesitant to critique their legal strategy, I’m just going to mention this story.

Suing Bloggers is an Invitation for Bad PR

Late last week Warren Kremer Paino Advertising sued Maine blogger Lance Dutson for copyright infringement, defamation and trade libel and injurious falsehood. They charged he caused damage to their client, the Maine Office of Tourism, because he critiqued their marketing strategy.

I have to admit a little anxiety about pointing this out, as they appear to be sue-happy at the moment, but do they think THIS is an effective way to accomplish their goals?

Is there more to this story?

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