Advertisers now have a way to reach all of Microsoft’s ad vehicles in the same place. They announced the launch of a new division, Digital Advertising Solutions, that will touch all of their ad real estate:
The group also will handle sales into Windows Live, Office Online, and Windows Mobile, as well as through Massive Incorporated, a video game ad network that Microsoft purchased in April. Microsoft says its MSN properties garner 465 million visitors worldwide.
For SEM gurus, this should help them streamline their buys and create full-featured campaigns. For Microsoft, this should encourage up-sells (for $1000 more you can add advertising on XBox Live to your campaign) and remind advertisers of their other properties. Add to this the fact that Vista’s release gives them another opportunity to capture a larger pecentage of search (default home pages, baby) and Microsoft is looking better every day.
