Through its purchase PayPerPost gains a number of powerful blogger support tools including Performancing Metrics, the leading, free blog analytics service, and Performancing Exchange, an online “classifieds” for bloggers.
Written and maintained by individuals who make their living in the blogging trade, Performancing.com has amassed a community of over 28,000 professionals since its launch in 2005. In addition to information and discussion on the subject of professional blogging, the site provides a means for advertisers to connect with bloggers and place ads on their weblogs based on the site’s subject matter, readership and ad pricing.
PayPerPost will not acquire two assets including the Performancing for Firefox blog editor technology and the Performancing Partners ad technology. The two assets will migrate to a new brand.