It’s a big deal,’ says Lisa Poulson, managing director for Burson-Marsteller, a global public relations and public affairs firm. For example, she says, ‘If you allow employees to blog and then fire someone for blogging, you’re creating a PR disaster that didn’t need to exist.’
Poulson has helped dozens of companies create a corporate blogging policy. Here, she shares her strategy for coming up with a policy that works.”
Assemble the blogging team. Take time to find out what you want to achieve, then write, with your team, the policy that will accomplish those objectives.