Search Engine Optimization Analysis Tool: Use the SEO Analysis tool to see how a search engine spider sees any website. This is a great way to discover your competitor’s SEO weaknesses and consider how you can improve on your own.
I think this is hella-helpful for those of you going at it against the big-dogs. Find their achilles heel and exploit it by ranking well for it. Take care to carefully read #11-14 as well, as they are also very helpful for similar reasons.