Yan was nice enough to let me play around with Buxr a week or so ago and while I’ve only skimmed the surface, it warrants your attention. I’m not supposed to leak screen shots or anything, but if you do a little research you can see that some people have been a little more open on the subject already 😉
Yan talks specifically about Buxr’s differing approach here, but I still don’t feel comfortable giving you more details until it releases. Anyhoo, you can just wait til tomorrow and check it out on your own when it goes public.
Good luck to Yan as he attempts to make a dent in this crowded market. He’s been a pal for a while and he’s got a good idea of how online advertising works, especially from the publisher’s point of view, which is very important for those of us who are publishers. I’m looking forward to seeing more about Buxr tomorrow when all of you have had a chance to take it for a spin. Let me know what you think!