Ethical Marketing


Ethics in Business: 


What have I learned? Thinking ethically… 

* builds long term relationships with customers, which will lead to repeat business — e-biz

Is your product a quality product? Then why are you allowing your marketing group to design a sneaky marketing campaign?

Is your product a quality product? Then why are you allowing your marketing group to design a sneaky marketing campaign?Want an example? Sure you do 😉

Is your product a quality product? Then why are you allowing your marketing group to design a sneaky marketing campaign?Want an example? Sure you do 😉Verizon

The mobile giant has arguably the best coverage in the United States. Were they to push that as agressively as they do their other “talking points” they’d have no need to gouge their customers as they do.

They lock out the bluetooth capabilities of most of their bluetooth phones. This causes you to:

  • pay them for ringtones
  • pay them for EVDO
  • pay them for video
  • pay them for texts through AIM

And, while they don’t offer services for these features, you can’t use your phone to do these things because of their sneaky blocks:

  • file transfer
  • secure login on web sites

It’s really sad because I’d pay for the EVDO (already do), some of the ring tones, ala carte videos, etc. out of laziness anyway, and so would the vast majority of Verizon’s users. We’d play a bit with transfering free content, but we’d pay them for it too. And, I would pay my Verizon bill without the fervent hatred I currently pay it with.

Now that other options are coming into my area, I’ll switch when my contract is out. Wonder how many others will flee also?

Why not just market ethically?

2 Replies to “Ethical Marketing”

  1. Hey! Thanks for linking to my blog.

    You have some valid points here. It’s seems as if Verizon is taking advantage of customers and blocking them from important features.

    I am curious on if you have an example of a company that markets ethically …do you have any?

    -Christopher

  2. LOL I can’t think of one right now.

    I feel sure there is ONE… I like Iotum and PhoneGnome, but then I ‘know’ the CEOs so I’m not sure I’d be impartial.

    I’ve also had some talks with other execs at places like LinkedIN, Mooble, Microsoft, etc. and I’ve seen ethical marketing there. Can’t vouch for everything they do (especially MS, since they are so large and have so many departments and even so many marketing companies), but I’d say I’ve seen cleanliness at MS as of late.

    Now, I consult with several companies and I like to think the work we do is ethical (if marketing really is, in general).

    It’s SO much easier to point out the negatives though isn’t it (there’s a plethora!)? More fun too 😉

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