UPDATE: Wow! Take a look at the views now. 1.1M Nintendo seems to have fixed the sharing feature. As the below commenter, ellenb, mentioned, facebook, myspace, email, etc is now working. Even embed is now not falling below the other boxes, which allows me to embed below 🙂
Nintendo is using YouTube in a very unique way to promote WarioLand and the Wii. As he bursts through blocks and rocks his way through tunnels, the actual page layout of the YouTube site falls apart piece by piece. Innovative, interesting but unfortunately not quite perfect.
Rules of good word of mouth marketing are simple, and they ALWAYS include a sharing feature. Normally on YouTube I can share via embed, url or email. Obviously I see why embed won’t work, but the other sharing features are important. Viral stuff spreads easier with actual mechanisms that encourage virality.
So, I grade this one at 85%. Sad, because it’s so close to 100%.