Adwords may soon be via radio. Today Google bought dMarc broadcasting (ironically, that’s a Yahoo! news link) for $102M up front, and a total of $1.14B over the next 3 years.
dMarc connects advertisers directly to radio stations through its automated advertising platform. The platform simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns. For broadcasters, dMarc’s technology automatically schedules and places advertising, helping to increase revenue and decrease the costs associated with processing advertisements.
In the future, Google plans to integrate dMarc technology into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers.
Since their hope is to really make Local Search a viable alternative to traditional local media, more radio and then TV strategic partnerships buyouts are ahead.
MSN and their local search, via Verizon’s SuperPages.com, will be a tough competitor, especially since Verizon already has a large customer base.
And, keep in mind that Google just partnered with CBS to launch the Google Video Store.
It’s always fascinating to watch the purchases of GYM to see what the big three has up their sleeves; ads, ads, and more ads…
Any one want to advertising on My Site.
If you want please e-mail me.
Normally I remove spam,but this one was just too rich… Thanks for the laugh!