Sorry Steve, I just can’t get worked up about this. I appreciate a company trying to ‘touch’ the blogosphere and I am thankful there are forums to ‘get a company’s attention’ now (although I realize there are others).
I think the pay is to encourage use of the site, not necessarily to pay negatives, however since they only accept negatives, I guess that’s the end result.
I wish you hadn’t pulled out. I would have liked to have seen what you did with it.
Ethics in Business:
What have I learned? Thinking ethically…
* builds long term relationships with customers, which will lead to repeat business — e-biz
Is your product a quality product? Then why are you allowing your marketing group to design a sneaky marketing campaign?
Is your product a quality product? Then why are you allowing your marketing group to design a sneaky marketing campaign?Want an example? Sure you do 😉
Is your product a quality product? Then why are you allowing your marketing group to design a sneaky marketing campaign?Want an example? Sure you do 😉Verizon
The mobile giant has arguably the best coverage in the United States. Were they to push that as agressively as they do their other “talking points” they’d have no need to gouge their customers as they do.
They lock out the bluetooth capabilities of most of their bluetooth phones. This causes you to:
- pay them for ringtones
- pay them for EVDO
- pay them for video
- pay them for texts through AIM
And, while they don’t offer services for these features, you can’t use your phone to do these things because of their sneaky blocks:
- file transfer
- secure login on web sites
It’s really sad because I’d pay for the EVDO (already do), some of the ring tones, ala carte videos, etc. out of laziness anyway, and so would the vast majority of Verizon’s users. We’d play a bit with transfering free content, but we’d pay them for it too. And, I would pay my Verizon bill without the fervent hatred I currently pay it with.
Now that other options are coming into my area, I’ll switch when my contract is out. Wonder how many others will flee also?
Why not just market ethically?
That’s especially difficult when using traditional media, like billboards. Rather than resort to sex-shock jokes or lots of skin, the cigarette company, Parisienne got a nice amount of coverage from this clever idea. From AdAge
British American Tobacco was repackaging its Parisienne brand in Switzerland with new colors and new designs to represent the different flavors available. Media’s task was to ensure that the message was communicated as fast as possible.
Out-of-home media responded to the challenge. First, a substantial national outdoor campaign ran with images of the existing packaging. After three days, once consumers had had a chance to absorb the creative, the posters were changed. Eighty percent of the 500 sites were changed in the normal way — with paper and paste — but the remaining sites were used to turn the re-branding into an event.
Promo teams were sent out to re-color the remaining 20% of the Parisienne sites to create a handmade effect. Along with the re-coloring, the new executions also used the tagline “Newly painted, coming soon.”
Naturally, the impact was rapid, encouraging people to look at the posters, and Parisienne got a lot of PR from the painting activity.
Sometimes it just takes a little imagination…
While car enthusiasts and automobile sites may be happy to display a highly-relevant ad featuring the Ford Explorer, many online sites
not directly publishing auto-related content are up-in-arms that Ford was allowed to purchase a large chunk of advertising on blogs this week.
The main problem publishers complained about was the fact that the auto-giant’s ads were clearly not related to their site’s content, which seems to go against the normal Google Adsense targeting rules.
Ford’s advertising has not made them many online friends this week. But, it will all be over in a few weeks and Ford will see no ill effect. Google, on the other hand, really did not need this distraction right now, so soon after the AOL deal. They’ve been claiming that nothing would change their ‘do no evil’ mantra and that getting in bed with the devil (sorry AOL) would have no effect on their clean search engine.
This can’t be good for Google. I’m sure they’re hoping we’ll all forget it ASAP and if they fix it just that fast, we will. We’ll see…
Update: Google Responds It’s site-targeting, silly…
I’ve continually bemoaned the YPN click-rate, which led me to remove them from my site. Of course, the reason no one clicked the ads was because you couldn’t read the headlines. Duh…
So, finally, Yahoo is making their headlines shorter:
Yahoo! framed the move as an attempt to make ads easier for users to read, but some search marketers say the decision also seems designed to court advertisers. Josh Stylman, a managing partner at Reprise Media, said it’s likely that Yahoo! believes it will be easier for advertisers to run campaigns on both Yahoo! and Google if they can use the same creative text. “It’s interesting that Yahoo! is moving in line with Google. It would obviously make it easier for Google clients to test Yahoo!,” Stylman said. — MediaPost
Look for YPN ads to return on the Sleepy Blogger 🙂