Bloggies are almost over – Submit your weblog (and your favorites) to the contest


You only have until the 10th to submit your blog to the Bloggies. Jump on it. The prize is especially significant:

Because of the large amount of categories, I won’t personally give a award to every winner, but the Weblog of the Year owner(s) will receive 2,006 US cents (US$20.06).

Seriously though, the traffic you’ll gain is more than worth the paltry prize. Also, it’d be cool to be nominated, even if you do it yourself.

Images Increase Email Readership – Does the same hold true for RSS ads?

From MarketingSherpa

 

You’d think that textual emails would win the number-of-words-read sweepstakes, if only because there are no distractions from the text. MarketingSherpa’s new eyetracking laboratory tests proved the reverse is true. 

 

The presence of an image — even a fairly dull one such as the clip art we used for our test — can have a huge impact in how much time people’s eyes spend reading the copy of an ad. What’s interesting is most people looking at this email didn’t actually spend a lot of that time on the picture itself. The picture was such a frequently-seen image they could register it in almost peripheral attention mode. However, its presence raised their engagement level with the email, and willingness to read much more of the copy. 

 

My first thought was that this could potentially be applied to RSS ads.  Would it increase your reader’s engagement to add some sort of distraction to break up your copy?  I have no clue, I’m just raising the question. 

A Corporate Blogging Policy

Are you struggling to build a blogging policy? It requires a delicate balancing act: 


It’s a big deal,’ says Lisa Poulson, managing director for Burson-Marsteller, a global public relations and public affairs firm. For example, she says, ‘If you allow employees to blog and then fire someone for blogging, you’re creating a PR disaster that didn’t need to exist.’ 

Poulson has helped dozens of companies create a corporate blogging policy. Here, she shares her strategy for coming up with a policy that works.” 

 

Assemble the blogging team. Take time to find out what you want to achieve, then write, with your team, the policy that will accomplish those objectives.