I’m rarely in the mood to just do a full brain dump. My ideas come to me while I’m performing some type of manual labor (see house cleaning) or driving the long commute to and from the Current TV offices. I tend to come up with some doozies while driving especially, and while many are [...]
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Know what you want… Seems simple right? In my experience, dealing with hundreds of clients over the last 12 years, very few can actually quantify what they want. Some tell me they want marketing help (far too vague), but when I ask about success metrics, they almost invariably cite traffic as their primary success measure. [...]
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