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The 4 Economic Reasons to Rebrand Your Business

by Robyn Tippins on April 23, 2012

By Sookie Shuen How much can your company benefit from a timely rebranding and revitalization? When considering this question, one must keep in mind that rebranding does not necessarily address the wants and needs of the company directly, but rather speaks to the wants and needs of that company’s current and prospective customers. Therefore, the [...]

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Daily Community Briefing – 3/08/12

by Robyn Tippins on March 8, 2012

Every day I send out a briefing to Community Managers and Social Media Pros via email. Here’s a sample of today’s briefing. If you are interested in learning more, subscribe and try it out for a few days. If you don’t like it, you can always unsubscribe. AmEx lets Twitter users turn tweets into coupons [...]

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Community Manager Training and Certification

by Robyn Tippins on January 31, 2012

Every time I speak on Community Management, I hear from folks who are interested in gaining the skills necessary to become a community manager. Let’s face it, we have the coolest job in the world but also the weirdest entry path. How many of us started as volunteers? I know I did 16 years ago. [...]

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Social Media and Marketing Disconnect

by Robyn Tippins on October 11, 2011

3 hours after RIM’s customer service catastrophe, their social media team, completely unaware, was blithely wishing folks a Happy Monday. RIM is barely hanging on against Android and iPhone, and here their team is caught completely off-guard in a customer service/marketing disconnect that had them trending on Twitter #Blackberry. This is why you have to: [...]

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Daily Community Brief 8/3/11

by Robyn Tippins on August 3, 2011

Here’s the latest in Online Community Management as of 7 a.m. PST. If you have any suggestions for stories, let me know! The Huffington Post Has Over 100 Million Comments 100M crap comments is something to celebrate, I guess… Preparing a social media analysis in 6 steps What is the Real Value of Social Media for Nonprofits? [...]

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Daily Reflections – Community Manager Success Habits

by Robyn Tippins on August 2, 2011

Each day community managers are bogged down in details. How are our Facebook numbers? Is Digg ever going to be a traffic deliverer again? What’s our Google Plus strategy? Ay Ay Ay Details are important, but it’s all too easy to spend hours of your day on minutiae (stats, FAQs, etc) and forget to work [...]

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Daily Community Brief 8/2/11

by Robyn Tippins on August 2, 2011

Here’s the latest in Online Community Management as of 7 a.m. PST. If you have any suggestions for stories, let me know! New Movie Gets “Inside” Social Media Sites Funded by Intel and Toshiba, a new ‘movie’ (read social media marketing campaign) lets you help a faux-stranded/kidnapped woman escape from her one room box via social media. [...]

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Daily Community Brief 7/28/11 and 7/29/11

by Robyn Tippins on July 29, 2011

Here’s the latest in Online Community Management as of 7 a.m. PST. If you have any suggestions for stories, let me know! Whole Foods Goes Social for Ramadan Facebook campaign by Whole Foods to target Muslims at Ramadan. Wired Community Manager (job) How to Launch a Viral Marketing Campaign 4 Ingredients to a Successful Social Web Strategy [...]

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Daily Community Brief 7/27/11

by Robyn Tippins on July 27, 2011

Here’s the latest in Online Community Management as of 7 a.m. PST. If you have any suggestions for stories, let me know! What’s a Facebook Fan Worth? Depends on Number of Friends 7 Email Case Studies: Publishers Who Forget About the Fold 10 Commandments for Community Managers

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