Lead Gen on the Radio

Friday I was asked to be part of Talking The Lead on Voice of America, hosted by Cindy Rakowitz, former VP of PR and Marketing at Playboy, now of 5WPR. The focus of the call was LeadPoint. CEO Marc Diana was answered questions knowledgeably and I learned more than I ever thought was possible about the Lead Generation segment and the auction model that LeadPoint uses in their lead marketplace.
Talking the Lead, Friday, May 31

If you’re an affiliate who is interested in Lead Generation, this show will be of interest to you. As well, the last few minutes of the show were spent discussing advertising companies in general and their potential for acquisition. So, this show might be of interest to many of you.

Regardless, it was a blast to do, and a pleasure to be asked to participate.

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