Personal Touch and Loyalty

Saw this while reading my feeds today. This is a perfect example of the personal touch employees (and customers) need to build the fierce loyalty we all desire. 

Several companies were courting him, and to be honest, Crutchfield’s salary offer wasn’t the highest. But here’s what made the difference: Bill Crutchfield, the owner of the company, called the candidate to sell him on the opportunity and make him feel needed at Crutchfield. It was the only such call the candidate received. Certainly, the CEO’s of the other companies didn’t call this candidate — but neither did their immediate hiring managers. Dumb. Later, after the candidate accepted Crutchfield’s offer, Mr. Crutchfield sent the candidate and his wife some flowers. Didn’t have to. Wanted to. 

What can you do to stand out?