SEOmoz Summarizes Content Building To A Tee

The content we put out isn’t just designed for a link – it’s really designed to make our readers into raving fans. Every blog entry I write, each tool we design and every article that’s authored has both a value proposition – primarily that it will make you a better marketer – and an emotional appeal – hopefully, you’ll get a sense of the personality, voice and style behind the words and grow to enjoy the rapport.

If you ask any blogger how they built their audience, it wasn’t by spamming people in blog comments; not by joining and then spamming every social network everywhere (note the tips for social networking in the post); and certainly not by pulling other people’s content. Take a look at the success that SEOmoz has seen from using this strategy.

* Web 2.0 Awards – 72K + 30K = 100K+ links
* Beginner’s Guide to SEO – 6.5K + 5.6K = 12K+ links
* Page Strength – 4K + 3.5K = 7.5K+ links
* Search Ranking Factors – 14K + 9K = 23K+ links
* SEO Blog – 19K + 34K = 53K+ links

Take a look at a winning blog strategy (with proof) at SEOmoz.com (One Million Links In 33 Months).

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Evolution is a part of every process, we see it in all walks of life, technology for instance, it has moved on from dial up to dsl to wireless network connections. The online world has seen the likes of cheap hosting with more quality features. The business world has been acquainted with the internet and elegant business templates. The malicious online hackers have met their match over the years with the new versions of spyware software. Just like that, no matter how much SEO has evolved; there are bigger things to come.

Crawling Out From Under Social Spam

One thing I’ve noticed from being connected to so many people, is that information overload is kicking my butt. I have more twitter, mybloglog, facebook, myspace, IM, etc. messages than I can handle. Here’s what I’m doing to handle this:

1. Ignoring Almost All Of Them
Most messages that I get in my email inbox that are headered with the name of a social site (ie [socialsite] New message to you from so-and-so) get automatically archived. When 50% of your several hundred email messages per day are these types of messages, you know that there is no way you can read them all. To save myself from being in my inbox all day, I delete these outright.
Continue reading “Crawling Out From Under Social Spam”

Looking For A Celebrity-Focused Blogger

Is Angelina Jolie your passion.  Does Brad Pitt make you sweat?  I’m looking for a person who loves to gab about Misha, Nicole, Paris and Jake Gyllenhal.  If you are the tabloid type, I am itching to meet you.

My little celeb site, CelebrityPicturesAndNews.com, is making more in a day than any of my other sites. In fact, even though I’ve only updated it through January of this year, it’s still performing well above what I ever expected.

I have NO interest in celebrities, notwithstanding a brief stint at B5 as a Brad Pitt blogger, however, I’m still generating considerable revenue from this celebrity site. I’m looking for a celeb-focused blogger who is willing to really cover this issue. I don’t really care if English is your first language or not, in fact, someone who is really into the Bollywood scene would be very cool in this position.  What’s cooler than knowing Bollywood and Hollywood???
If you are the type of person who thrives on celeb-focused issues, please send me your details. All I really want is someone who is passionate on this subject and is willing to devote a few (think 2) hours per day updating the site.  I want someone who can really spend some time giving out props to the people who make us buy the darn tabs that we all hate to admit we buy!
We already have the visitors, I am just looking for someone who loves celebs and wants to make their mark as a celeb authority. Send me an email at robyn@sleepyblogger.com if this position applies to you.

C’mon celeb people, I know you are out there! Let’s team up and let’s make a great site even better!

MyBlogLog Is Tagging

Tags On MyBlogLog

In an effort to making finding relevant blogs easier, we launched tagging today at MyBlogLog. We are still discussing how we will display the data on the Tags page, so right now that page is not live yet. However, you can add any tag after that in the url (ie http://mybloglog.com/buzz/tags/whatevertagyouwanttoplacehere) and find the list of people or communities tagged with that term.

My favorite usage is that of schmoe. Here’s how we described that on the blog:

1. Spam – If you think someone is spamming you, tag it out loud! Internally, we like to call a user who games the system a SchMOe (Social Media Optimizer). Tag anyone who spams you with the term schmoe. Picture_13 While they have the ability to delete the tag and never see it again, WE can see it internally. As their user account racks up the schmoe tag, we’ll investigate their conversations and take appropriate action.

Read more about MyBlogLog’s newest feature on TechCrunch or on the MyBlogLog corporate blog here and here.

Twitter On MyBlogLog

Twitter on MyBlogLog

Oh, and add to that the fact we’re now recording your OpenID url, if you want to offer it (look in Edit Settings), for future integration. Need I say more? I love our nerdy engineers! (MyBlogLog post)

Rose Does The Right Thing

Right before heading to bed I had to check the Digg story one more time to see if the guys had come to their senses, and it seems they have (and just in time).

We had to make a call, and in our desire to avoid a scenario where Digg would be interrupted or shut down, we decided to comply and remove the stories with the code.

But now, after seeing hundreds of stories and reading thousands of comments, you’ve made it clear. You’d rather see Digg go down fighting than bow down to a bigger company. We hear you, and effective immediately we won’t delete stories or comments containing the code and will deal with whatever the consequences might be.

If we lose, then what the hell, at least we died trying.

I love that Kevin posted this himself, and even included the offending code in the subject. While they didn’t do the right thing at first, they couldn’t have saved this situation any classier. It brings to mind the Facebook RSS snafu of last year. Way to go Digg team!

Community-Driven Responses

Your response to unwelcome actions at your company is very important. At MyBlogLog, I (or someone else on the team) sometimes has to ban or block users, delete porn avatars or classify sites as adult on a regular basis. Often, as you can imagine, we have to explain why this happened, and let the users know that we do this in the best interests of the community. The limit on unreciprocated messages was particularly nasty with 123 comments, the large majority of which were negative. Keep in mind, I’d been on the job 4 days when we flipped that switch. But, as with most things, the storm was weathered and life goes on.

We’ve also had some more shocking situations, even banning a well-loved member of the blogosphere, and we took a hearty beating on that one as well.

How you respond to these types of situations is vital. And, while I’ve been called some nasty things (case in point below this para), most of the time the outcome is positive, because I really do care about members. This is the case for most of the social-networking nerds I know. We went into this type of work because we love people and we love to socialize. From Lord Matt:

…and as for the inane comments from “Robyn Tippins” like “You have no idea how helpful this is to our decisions. Please feel free to vent and suggest and you can be sure we’ll listen.”. I’m sorry but living as I do in a county with the most spineless political reps ever I can smell saying something nice even though I have no power any day.

All she did was re-summarise the points made already (like any good PR or spin doctor) without giving anything by way of fresh reply or actual insight. (others think so too but said so more nicely). I know we can’t go back to the days when the guys that do the work answer questions themselves but now we can no longer talk to the organ grinder I feel less inclined to listen at all.

Dealing with a community isn’t always fun. Take Digg, for instance… I’ve long been a Digg member (April 05 I think), and was a subscriber to the vidcast from day one. I even supported Rev3 for a time, when I HAD to have the file a few days early. I was/am a big fan of Digg.

Usually, when people write about Digg the posts are either about Gaming it or about how much it sucks. Yet Digg sees an overwhelming number of visitors each day. Clearly it’s popular, even if the blogosphere still doesn’t know how to treat it.

Kevin Rose, however, has always had a ‘golden-boy’ treatment from most writers/bloggers. He’s the nerd that made it, and we all rather hero-worship him because of it. It helps that he’s attractive, in a boy-next-door way. I think if he was not attractive or too attractive, he’d get harsher treatment. Probably not fair, but that’s the way the world works.

For the most part, even when Digg got spotty reviews, Rose emerged unscathed. But today (see story on Techmeme), with the repeated banning and deleting of posts/members in the past 24 hours, Rose is likely feeling the heat.

From Stuff To Think About:

So I’m reading the comments, and every once in a while I’d refresh the page a few times to see how high the digg count would climb. And then it happened. First, the comments all disappeared, and then the story itself disappeared. And then, my digg account disappeared. My account is no longer valid.

There you have it folks, if you submit a story that Digg needs to censor, your account too will be deleted.

And, from his comments:

I suggested a couple of times that Digg was operating out of fear, and not out of legal requirement, based on the fact that Reddit still has the key up, and Wired published an article on Feb 13, 2007, with the key, and that is still up. I used no foul language at any time.

My account has been disabled for misuse. (only commented, never posted the offending article)

Submitters of the code have been banned. People questioning the bans have been, well, banned. This isn’t the first time digg has attempted to snuff out people who become enlightened to their little scheme.

I dugg them, commented, and submitted one of my own after I thought yours had been taken down. I’m now banned as well.

It goes on and on from there. The Digg users are rioting. The blogosphere is in an uproar, and here’s the odd part (from Valleywag):

(Digg founder Kevin Rose didn’t respond when I asked if his staff deleted the posts, but a Digg user tells me Rose actually dugg the story.)

Sitting here, with 20/20 hindsight, it seems like the code had to be removed, legally. Apparently publishing the number, 09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0, may violate the Digital Copyright Protection act, because it may be a way to allow pirates to unlock movie protection. However, the Digg Blog didn’t have an explanation until 1pm today.

This has all come up in the past 24 hours, mostly connected to the HD-DVD hack that has been circulating online, having been posted to Digg as well as numerous other popular news and information websites. We’ve been notified by the owners of this intellectual property that they believe the posting of the encryption key infringes their intellectual property rights. In order to respect these rights and to comply with the law, we have removed postings of the key that have been brought to our attention.

And, while Jay Adelson, CEO, said exactly what needed to be said, because Rose is still the face of Digg, it probably would have been better coming from him. Also, him being open and even self-effacing would have been very good to diffuse the situation. “hey, we hated to come in and moderate this, heck I even dugg the story myself, but to protect digg, we had to take it down.”

If Rose is the face of Digg, and at this point he is, then he should come in and speak when there is crap to deal with. If he doesn’t want to be the only face of Digg, then they should hide him for a time and build up the images of whoever they are wanting to be the face (and voice).

As I said, I say this with 20/20 hindsight, but this should have been the statement. Of course, I’d suggest direct contact (phone even, email at the least) with each banned member explaining the situation, personally from Jay or, ideally, Kevin, and reinstating the account if they agree that the TOS was violated. Whatever the case, I understand why they deleted the posts, but I hope they plan to reinstate the users.

BarbieGirls.com Rocks

As a mother of 3 girls, I’m a expert on Barbie. While she’s probably not my favorite fashion icon (hoochie), she’s certainly the most popular model/actress living in our house. So, when I got an email to check out BarbieGirls.com (beta) last month, I introduced my oldest two girls to a virtual world that made their head spin. (press release)

BarbieGirls.com - Virtual World For Tweens

BarbieGirl MP3 PlayerThe site is designed for Barbie’s target market, 6-12 year olds, so the different features are not ‘SecondLife-cool’ but for this age group it’s a sweet site. Both my 6 year old and my 9 year old set up accounts and spent more than an hour each, designing their looks and their homes. Their next step was to try to buy an animal, but that is only possible with the soon-to-be-released BarbieGirl MP3 player (June 07′) plugged into the computer (picture credit).

They soon found they could ‘friend’ each other and visit each other in their own apartments. Then, they spent time watching Barbie movie trailers and earning 20 Barbie dollars for their trouble.

All-in-all, their time spent on BarbieGirls.com was a hit, and they’ve since asked to go on and chat and play the games almost daily. I’m sure the fun will wear off at some point, but since they’ve both already asked for the MP3 player, we’ll likely end up buying the players when they come out.

Now, on to the grown-up stuff… Is this is a smart strategy for Mattel? Sure today’s girls are more tech-friendly than in the past, but is there a mainstream need for a 512 mg Barbie-shaped player? Are the girls going to have to buy the music from Mattel or is this a player that can be used with Yahoo Music, Napster, iTunes, etc?

I don’t know, but I suppose the $60 price tag is at least affordable, and here it’s coming out just in time to create buzz in time for Christmas… 😉

When Is Too Far For MySpace?

Today Photobucket let their users know via their blog that MySpace has removed all Photobucket videos and remixes from their pages (Techmeme). At this point their Photobucket images are still showing up, but that’s just because the MySpace photos are so poorly done that they know they can’t compete on that level.

Back in the day when MySpace began syphoning off users from Friendster, the primary reason that people jumped ship was because Friendster was limiting their expression. This was in the form of deleting cat/dog accounts and hampering their customization as compared to the new MySpace.

Since the NewsCorp acquisition we’ve seen limits like the Photobucket issue many times, and it’s got to be frustrating to MySpace members. At what point will MySpace users jump ship and to what ship will they jump? Is there any value to anyone, other than marketers, to MySpace? If so, I admit I can’t see it.

Most of the friend requests I get nowadays come from Facebook. Is this the ship that just may win the race? I rather hope so…