Interview With Business Blogging Expert, Ted Demopoulos

I enjoyed interviewing Ted, author of What No One Ever Tells You About Blogging and Podcasting back in mid December. Ted featured roughly 100 bloggers in the book, including me, and I’ll review it as soon as I receive my copy in the mail.

You can read more about the book here (book blog) and here (on Amazon) What No One Ever Tells You About Blogging and Podcasting. I hope you enjoy the interview with Ted Demopoulos, author of two books on business blogging.


or grab the feed

A full listing of my podcasts can be found here.

Lee Odden’s Must Read Search Marketing Blogs

This is one of the most comprehensive lists of great SEM/SEO and social media blogs I’ve seen. There are roughly 250 feeds handpicked by Lee Odden. The OPML is here. For those of you who have not yet had the pleasure to meet OPML, she’s an easy way to add a collection of feeds to your reader. You can upload/import this file to your reader and save yourself a great deal of time when subscribing.

Weed out those you do not need, but this is a great way to start following this topic in the blogosphere.

Below is a collection of over 250 blogs covering search marketing with a few that venture into blogging, social media and new media public relations. This list is an output of my own RSS reader and it will update (add/remove) as I update the list of blogs and feeds that I track. I hope you find it useful.

I’m honored to say Practical Blogging made the list. 🙂

LinkedIN Launches Answers

UPDATE: In less than an hour, I’ve already received my first answer from Scott Allen. Just a short 2 hours later I’ve received two other answers, one from Nick Wilson (Performancing, Threadwatch) that included a private message and Srinivasan Paul Joseph. I closed the question and rated them all ‘good’, but I didn’t like that I had to choose the ‘best’ answer in order to rate them. Also, by rating them I closed the question, which is not really what I meant to do. I rather wanted to see other responses, but there are no do-overs which kinda sucked. But, all in all, I’m happy with my answer. I have 9 more available to me this month.

Kay from LinkedIN posted a message tonight to the LinkedIN Bloggers group I co-moderate tipping us to the latest LinkedIN product.

The most well-known business social networking site has launched their version of an answers-based service to meet the needs of their collaborative membership. The service is basically like Yahoo Answers, but with a credibility factor.

I posted a question earlier tonight.

linkedin answers launches
(feel free to steal the images)
Continue reading “LinkedIN Launches Answers”

PayPerPost Requires Disclosure

From TechCrunch:

This isn’t a perfect fix for PayPerPost – advertisers can still require a positive post about their products, and the disclosure does not have to be within the post itself. The blogger can choose to “prominently” display an accurate disclosure policy on the site in lieu of disclosure within the post itself, although the disclosure policy being recommended by PayPerPost states that paid posts is the same as any advertising on a site. Still, it is a big move in the right direction.

I’m pleased to see this, though were they to go as far as ReviewMe and not allow advertisers to require positives I’d applaud them a bit harder.

Best Search Blogs of 2006

Be sure to go nominate your fav blog in the best search awards. And, if you’re a keen observer (which I know you are if you are a reader of this blog ‘wink’ ), then you’ll add these nominations to your blog reader.

It’s not often that you get a chance to have suggestions from people who read the same blogs as you as to where the best blogs can be found.

* Best SEO Blog
* Best SEM Blog
* Best Search Agency Resource Blog
* Best Link Building Blog
* Best Social Media Blog
* Best Search Engine Corporate Blog (owned by the search engines)
* Best Contextual Advertising Blog
* Best Affiliate Marketing Blog
* Best Search Engine Community/Forum Blog
* Best Web 2.0 Blog
* Best Search Linkbait of 2006

And, of course, if you don’t see any better social media blog on the list, do consider nominating Practical Blogging. Hurry, the nominations end tomorrow, December 12.

Audio Adwords

Google is testing audio adwords for use on radio stations now because their integration of dMarc’s system into their own is complete. The Google blog has more, but if you are interested in advertising with audio, you can apply to beta test it here.

So, who could benefit from this? Well, among the corporate giants, we can all see an easier and more streamlined way to place and track advertising buys. Having it all in one place isn’t just a monopolistic practice, it does save your customers time (and probably money if they do any co-buy discounts like they are doing with Adwords and Checkout).

But I can really see Google doing well with this in their aim to conquer local search. Possibly they can attract the car dealerships, furniture stores and shopping malls that so dominate radio advertising now and convince them that they need to focus on local search advertising as well.

From the first time I heard about this acquisition I was convinced that it was a very smart move. Whoever came up with this at Google was certainly thinking ahead.

Google Checkout Says NO FEES Through Next Year

More free processing: Earlier this month, we announced that we were processing all Google Checkout sales for free until the end of 2006. Since then, we’ve had such a positive response from merchants that we decided to extend the offer through the end of 2007. From now through December 31, 2007, we’ll process all of your Checkout transactions for free.

I’m ecstatic Google, now please answer charges that you are hijacking affiliate links (third story) and I’ll be satisfied.

Effect of Blog Traffic Surge On Adsense Income

Last week on Thursday and on Friday, my small celebrity blog, barely a month old, was linked to by Gawker. For traffic, that meant 672,000 page views according to AWStats and 48,000 page views according to Google Adsense. I’m not sure why the 14X difference in page views. Any insight here is appreciated.

However, as far as Adsense income goes, I achieved a 1.8% CTR and almost $50 in Adsense for that site on that day. For such a young blog, I was ecstatic. I also got 80 subscribers to the feed, whereas before I had 0.

This blog has been hit by traffic surges before, but I’ve never seen traffic like that. John Chow wrote today on effective ad placement during a traffic surge, that netted one blog a 5% CTR (for Digg traffic!) and $450 in earnings for the day.

On this blog I usually say traffic surges are annoying and Digg users only ruin your comment thread and earn you nothing, but I stand corrected (and happy).

President Bush Killed Internet Gambling

When the President signed the Unlawful Internet Gambling Enforcement Act on October 13, the stark reality is that many gambling sites lost 20-60% of their traffic.

According to a recent release by Nielsen//NetRatings, Web traffic to 10 popular online gambling destinations decreased by 56 percent in the month of October, the same month President Bush signed the Unlawful Internet Gambling Enforcement Act into law.

However, as shocking as that was, these statistics really blew me away:

• Those with an annual income between $25,000 and $35,000 are over 25 percent more likely to engage in online gambling than the average Web user.
• Those with an annual household income of over $150,000 are 22 percent less likely than the average Web user to gamble online.

A tax on the poor?