Jeremy Pepper, fab PR blogger, posts today on Facebook and the silly idea that they can handle their own PR.
This is not a Facebook only issue, but Facebook is the easiest example: too many companies in the Web 2.0 era think they can do PR themselves. Well, PR is not something that easy. It takes skill, it takes strategy, it takes a tactical mind – and it takes the ability to know when to plan for events, when to have messaging, and when to use them.
Is it too late for some, though? But, it’s like a car crash – you just can’t turn away from the carnage, but you slow down to take a look….
Any site (especially a social site that has to answer the safety issue) in this dynamic, fast-paced environment that is navigating these waters alone teeters on the precipice of disaster.