It’s a big deal,’ says Lisa Poulson, managing director for Burson-Marsteller, a global public relations and public affairs firm. For example, she says, ‘If you allow employees to blog and then fire someone for blogging, you’re creating a PR disaster that didn’t need to exist.’
Poulson has helped dozens of companies create a corporate blogging policy. Here, she shares her strategy for coming up with a policy that works.”
Assemble the blogging team. Take time to find out what you want to achieve, then write, with your team, the policy that will accomplish those objectives.
Have you seen any websites that aggregate all of known blogging policies into one location?
I’m looking for that, it would be intersting to see