Amazing Ad For Wii On YouTube – Minor FAIL in WOM Execution

UPDATE: Wow! Take a look at the views now. 1.1M Nintendo seems to have fixed the sharing feature. As the below commenter, ellenb, mentioned, facebook, myspace, email, etc is now working. Even embed is now not falling below the other boxes, which allows me to embed below 🙂

Nintendo is using YouTube in a very unique way to promote WarioLand and the Wii. As he bursts through blocks and rocks his way through tunnels, the actual page layout of the YouTube site falls apart piece by piece. Innovative, interesting but unfortunately not quite perfect.

Rules of good word of mouth marketing are simple, and they ALWAYS include a sharing feature. Normally on YouTube I can share via embed, url or email. Obviously I see why embed won’t work, but the other sharing features are important. Viral stuff spreads easier with actual mechanisms that encourage virality.

So, I grade this one at 85%. Sad, because it’s so close to 100%.

3 Replies to “Amazing Ad For Wii On YouTube – Minor FAIL in WOM Execution”

  1. I was able to use the “share” buttons under the video (even after it was shaken up) to add to my Facebook, MySpace and Digg! Share definitely works! The embed link is something with Facebook, at least it’s in the url.

  2. Digg, Facebook, Myspace and Email work, agreed. Will update the post to show it. They were not working yesterday. Today, even embed works. Wonder if they realized it and fixed it?

  3. Thanks for the pointer. The kids had a great time playing around with the broken elements *after* the video was over. You can drag them around and re-arrange them!

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