This should come as no shock to bloggers. We are notorious for over-disclosure, almost to the point of redundancy. But, that seems to be what people want. A new survey compiled from WOM marketing data concluded this:
Rather than being put off by the notion of a friend or relative was engaging them with a commercial message, many participants didn’t seem to care. More than three-quarters of respondents called the affiliation a “non-issue.” And, Mr. Carl found, people who knew of an agent’s commercial affiliation were more likely to register positive feelings toward both the agent and the company he or she was working for. —AdAge (emphasis is mine)
I’m really glad to see those numbers, because sometimes I get clients who suggest I promote a product w/o disclosure, and I’m just not going to do it. Now, I’m not going to tell you a product is good, even for money with my disclosure.
I have always appreciated the Paul Harvey school of advertising, that says I’m not promoting it unless I use it and enjoy it.
What blogger would risk their reputation for a check? Not many, I think…